Why is the Star Wars franchise so valuable.?

Star Wars franchise so valuable

If you haven’t heard of the Star Wars franchise, you’ve probably been living under a rock. Let’s be real, this is one of the most famous and successful movie franchises. When the first film was released in just 42 theaters in 1977, few could have predicted the franchise would still exist decades later – let alone that two huge film companies would trade over $4 billion. This is the price Walt Disney (DIS) paid for Lucasfilm in 2012. The franchise accounted for most of the value of the deal, although some consideration was paid for films in which Harrison Ford wears a funny hat.

Disney bought the Star Wars franchise from Lucasfilm for $4.05 billion in cash and stock.

The first Star Wars movie spawned a number of prequels, sequels, standalone films, animated films, TV series, and different merchandise. But why is the franchise so valuable  Read on to find out more.

The first four Disney-produced films earned the company $4.8 billion at the box office.The success of Star Wars has depended on a great story, a variety of movies, TV series and merchandise, and the experience that fans have had. Love it or hate it, Star Wars is a successful brand that seems to be going nowhere. And like any other great movie, a big part of its success starts with a great story. The premise is the classic conflict of good versus evil that wraps around other sub-themes like the struggle for power, the coming of age of Luke Skywalker, and the characters’ overall sense of courage. Add to that the mystique of space and exploration and the awesome costumes, which translate well to cosplay and Halloween. Don’t forget some of the famous catchphrases and catchphrases like “Luke, I’m your dad” and “May the force be with you,” and you’ve got a truly winning formula.


The first trilogy was released between the late 1970s and early 1980s, and was followed by the second trilogy, known as the prequel, from 1999 to 2005. The sequel trilogy to the original films of the Star Wars hit theaters in 2015, with the final film slated for release in 2019. The four movies Disney produced after buying the franchise have grossed $4.8 billion at the box office.

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Star Wars also released an animated film in 2008 based on the animated series that took place between 2003 and 2005, not to mention the Ewoks and droid cartoons of the 1980s. In addition to the long-running bombardment by the film and television, Star Wars has an expanded universe of books, comics, board games and video games.


Anyone between the ages of 2 and 70 has potentially had an interaction with the franchise. This means that there are many different reasons to follow the franchise. For some it’s nostalgia, and for others it may be a new discovery. The Star Wars franchise has been particularly well managed throughout its expansion, with none of the spin-off content subtracting from the main story told in the films. In fact, the stories in the video games and books are considered an improvement over some movies. There are, of course, hardcore fans, but almost anyone can enjoy Star Wars. We are far from its brother Star Trek, which is much more naive and more specialized.

Franchises Galore

There are a few equivalents from the Star Wars universe that have developed the same demographic reach and variety of content, and all of them are valuable commodities. One of them is the Harry Potter franchise, the core of which is the books and movies, along with additional revenue streams from toys, theme parks, video games, and one piece. of Broadway theatre. The Potterverse probably won’t explode as long as JK Rowling retains direct control of it, but the potential is there. In fact, the franchise is estimated to be worth $25 billion in 2018.

Take the Star Trek franchise, based on the original television series created by Gene Roddenberry. This franchise inspires a similar fandom across generations. Unlike Star Wars, Star Trek transitioned from TV to movies first, but the Expanded Universes – no pun intended – parallel each other in variety and scope. The Star Trek universe, much like the Star Wars universe, includes a number of television series, an animated series, a film series, not to mention endless merchandise. For those who don’t know, there is a town in the Canadian prairies called Vulcan in Alberta, which is known as the official Star Trek capital of Canada. This town of around 2,000 has a number of Star Trek-themed attractions,

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